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The links for each page, therefore, need always be concentrated on a single URL. This single URL is called the canonical URL. The canonical URL is the various search engines friendly URL that you want the motors like google to treat as trustworthy. It is actual want folks to see. Carpet of picking the best URL (when there are multiple choices available) is considered canonicalization.

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What makes your business unique? Is it possible to show what it is different at a competition? Then do it and don't take the lazy way out by just saying you are.

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B. Put in place a 301 redirect in their normal way that links from your non-preferred url will call at your preferred website url. This way you can capture 100% link juice.